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This 1958 ad reads:

DRAMATIC EDSEL STYLING is here to stay -bringing new distinction to American motoring

In one short year, the fresh and originality of Edsel styling has become a familiar part of everyday American life. Today, everyone recognizes the distinctive Edsel. And everyone knows that Edsel features are out in front, too. Exclusive Teletouch Drive that lets you shift by a touch at the steering-wheel hub, Edsel's high-economy engines, new self-adjusting brakes and comfort-shaped contour seats are the biggest advances in years. Why not enjoy all these wonderful features-and drive the car with the advanced design-right now? Especially since there's less than fifty dollars difference between the magnificent new Edsel and V-8's in the Low Priced Three! See your Edsel dealer about it this week.
EDSEL DIVISION FORD MOTOR COMPANY

 

Edsel.jpg (17443 bytes)
  In 1998, I found a 1959 Edsel station wagon rusting away in a storage lot. I asked what they wanted and was told to make an offer. Wisely I said I'd get back to them. I checked with a automotive shop that restores cars and found that an Edsel in mint condition was only worth $6000.00 dollars. The   "Exclusive Teletouch Drive" was a major design flaw and caused problems in later years. I repeated the story and purchased the Edsel for a great price. With an economy restoration I may be able to keep my investment under $6000.00.  Nostalgia comes with a price.

 

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